We're not (really) brewing our own beer

As we have begun telling people (read: everyone we've ever met) about The Glass Jug, one question that keeps coming up, given that we're homebrewers, is whether or not we will be brewing our own beer at The Glass Jug. That is actually a more complicated question than most people realize.  While we would love to brew our own beer, it would require a much larger space and upfront investment in equipment, in addition to extra labor, and could possibly land us in trouble with the ABC commission.

The US beer market operates within the three tier system.  This basically means that:

1. Breweries make the beer & sell it to distributors
2. Then, distributors sell it to retailers
3. And only then can retailers sell it to the public.

There are some common exceptions for small breweries, allowing them to self-distribute and operate their own tap rooms.  However, from our understanding of the law, a retail beer store cannot also own a brewery, because we would have too many "guest taps" to be considered a brewery tap room.

Beyond this, we have opted to open a retail bottle shop and growler filling station because we have seen the massive growth in craft breweries in North Carolina - to the tune of a 30%+ increase in the number of craft breweries in our state last year alone!  NC now has roughly 100 craft breweries.  Yes, seriously.  And all of these breweries need places to sell their beer.  While we have seen several bottle shops open over the past few years, it has not yet matched the growth we've seen in breweries.

But, back to the main question - we are still homebrewers at heart, so we are working on ways to get some of our own recipes into the store without necessarily brewing it on-site.  The first will be the Berlin Menagerie, which is my berliner weisse beer that I brewed alongside the crew at Raleigh Brewing Company after winning the Carolina Quarterly Brew-Off 2013.  And while we cannot legally co-brand any beer with breweries (back to the three tier issue), we do have plans to work with some of our favorite local breweries to craft some special limited release beers to put in your growlers.  We're not ready to release any details yet, but be on the lookout for some fun and unique brews for our grand opening and on a regular basis throughout the year (trust me, we've already got several brews in the works we're super excited about)!

Designing our Space

Designing a store can be overwhelming.  There are so many details and things to consider.  And what if we make a poor decision and are stuck with a layout that doesn't work well for us our our customers? But designing a store is also exciting.  Having (almost) total control of the layout and being able to plan for all of the little things that are going to make it feel more welcoming and enjoyable for our customers is a lot of fun.

In all honesty, we have found a great location (more about that in a later blog post) and a space that is already laid out so we don't have to do much (relatively) to make it work.  But all of the small details add up, and we're trying to pay attention to each one to make it really awesome.

1. The bar will be built long enough to have room for several people to sit comfortably at the bar, and there will be a separate counter section for retail purchases. The goal is to avoid the awkward experience of squeezing between people sitting at the bar to order drinks and pay your tab and to make it easy for folks who just want to stop in quickly and grab some beer to go.
2. Almost all our tables will be high-top, oversized cocktail tables, allowing up to 4 people to sit comfortably at each and accommodate standing. We think this will go a long way to help the flow when we're crowded. We will also have one or two standard-height tables to accommodate handicapped guests and others who will be more comfortable at a standard height table.
3. We're making room for retail shopping away from the seating area, so you don't have to squeeze between tables to get to the beer on the shelves.
4. There are two bathrooms, so hopefully you won't have to wait in line very long, even when we're busy.
5. We're adding a (very small) walk-in cooler, big enough to keep a handful of kegs cold.  This means that if we run out of a beer, we can easily and quickly swap it out without having to wait 24 hours for the next keg to cool down to serving temperature.
6. All of the lighting will either be LED or have UV filters installed, helping to prevent any of the beer on our shelves from getting light-struck and skunky.
7. With so many beer styles out there, we know it will be hard to implement an organization structure ideal for every customer. We're planning our shelving layout to make it as easy as possible to find the beer you're looking for, and it's a priority of ours to have clear signage.

Below is a quick snap snot of the preliminary plans.  Let us know what you think or what features you most enjoy about a craft beer store/bar, as some things are still a bit fluid at this point!

Also, here's a photo that Richard Mitchell snapped for us at the space.  A true "before" shot.

Press Release: The Glass Jug is Coming to South Durham

April is North Carolina Beer month, and The Glass Jug is a craft beer store and growler station announcing plans to open in the South Durham / RTP area! NC Law & the evolving beer scene: Last July, The North Carolina General Assembly passed a law allowing retail stores to fill growlers (64- and 32-ounce reusable jugs) with draft beer for customers. This legislation could have a significant impact on the way local and craft beer is enjoyed in the state. Other states with similar regulations (including South Carolina and Virginia) are seeing a surge in the amount of craft beer consumed in growlers. Today, Triangle residents buying beer to drink at home are usually limited to the selection of brews packaged and sold in bottles or cans. There is a large (and growing) selection of craft beer consumers are missing out on.

Because the equipment and labor needed to package beer in bottles or cans is expensive for breweries, the larger craft breweries are able to bottle or can their best-sellers or year-round offerings, but the smaller craft breweries can’t afford to bottle or can at all, distributing only draft beer. Allowing retail shops to fill growlers opens up the local beer market to consumers, enabling them to bring home beer that could previously only be consumed on-site at a restaurant or bar.

“The issue most impacting NC brewers and beer drinkers is the change to state laws last June pertaining to 64 oz containers (“growlers”) for beer,” said John Szymankiewicz of the Beer Law Center. “This change has opened the doors for breweries, bars, and restaurants to start filing consumer’s growlers, increasing the convenience factor for the consumer significantly.”

Why are we different from other craft beer stores? While other retail beer stores are beginning to fill growlers from their taps, no other Durham store is utilizing counter-pressure filling technology. This technology is typically only utilized by breweries, even though it is now available for retail stores and restaurants to purchase. This is of huge significance because when you fill a growler directly from a draft beer faucet, the customer must drink it within a day or two, otherwise the beer will lose carbonation and begin to go stale due to oxidation. Counter-pressure filling growlers allows the beer to store for longer periods of time and at a consistently high quality, comparable to a brewery-filled bottled beer. Once opened, however, all growlers must be consumed within a day or two.

“Think of it this way - you wouldn’t pour yourself a glass of beer and put some saran wrap over the top, set it in your fridge for a few days, then come back to drink it later, would you? When you fill growlers directly from the tap, this is basically what you’re doing, and we don’t want to be part of that,” said Chris Creech, co-founder of The Glass Jug. “We want to make sure consumers have the best possible experience with their craft beer, and the only way to ensure that level of quality is to fill growlers using counter-pressure.”

This is huge for consumers, because counter-pressure filled growlers are a much more consistent and high-quality option when purchasing beer. It is also important to local breweries, all of whom value counter-pressure filling as the only sure way to fill growlers and ensure consistent quality for customers drinking their beer.

The rejuvenation of South Durham The revitalization of downtown Durham has received a great deal of attention in recent years, but not everyone realizes the major changes going on in South Durham. The largely residential area between Southpoint and RTP is becoming a popular destination for local families and young professionals. Katy and Chris Creech, co-founders of the Glass Jug, are excited to bring more people to the area.

Greenwood Commons, where The Glass Jug is set to open in August, is on Hwy 55 a mile south of I-40. The bustling shopping center is full of local restaurants including Indian, Thai, Bolivian and Greek cuisine, in addition to Papa Mojos, a Cajun restaurant that has won several local awards and provides a venue for live music. The South Durham Farmers’ Market also provides an outlet for fresh meats, cheese, and vegetables every Saturday morning in the Greenwood Commons parking lot.

“We are really looking forward to becoming part of this growing South Durham community and showing off this exciting neighborhood to area craft beer drinkers,” said Katy Creech. “With so many great places to eat and shop, we feel a place to buy excellent local and craft beer will bring a lot to this area.”

About The Glass Jug The Glass Jug is a craft beer store and growler filling station planning to open on Hwy 55 in South Durham in August 2014. With the use of counter-pressure growler filling technology, extending draft beer freshness and maintaining consistently high quality, The Glass Jug plans to lead North Carolina in allowing all local and craft beer to be enjoyed at home.